In the past few years, webinars have become one of the best ways to convert paid traffic into new customers. There are several formulas, you can use them for training purposes, for sale purposes or to onboard new clients. Sixty percent of the webinars are aimed at converting participants from prospects to customers and raving fans.
73% of marketers in B2B say it’s the best way to generate quality leads.
When a person is ready to invest 60–75 minutes of their time to listen to you is that they are seriously interested in what you have to say and the value you can bring.
You also need to make sure you really bring value to your prospects during your webinars. Skip the blah-blah that means nothing! Your prospects must be able to take action on what they have learned during the hour they invested in you.
26% of webinars are held by companies in the field of software and technology.
Does this mean that if your industry is different and webinars are not worth experimenting with? NOPE! It is likely that many companies have not yet tried and experiment with them.
The average number of webinars offered in a year is 23.
OUCH… As I work alone, this year, I decided to increase the pace and offer a free webinar per month. Next year, I’ll see if I decide to offer one every 2 weeks. The important thing is to plan strategically and have a way to structure your conversion and continue to maintain the relationship with your prospects.
69% of registrations are in the week before the webinar, 33% are the same day.
The human being is an animal that procrastinates! Often, decisions are made at the last minute. You can start registrations 4 weeks in advance, but the number of registrations will explode in the week before your presentation. That’s when you need to invest in advertising.
Thursdays are the big winners for an increased attendance at the LIVE presentation followed closely by Wednesday.
25% of registrants prefer Thursday, followed by Wednesday (24%). If you do not have the attendance rate you want, do not panic. 82% of B2B consumers prefer to watch the webinar resume when it suits them.
The most popular time for a webinar is 11 am. Do not forget to consider the different time zones when choosing the time of your presentation.
The average viewing time for a webinar is 61 minutes.
A friend asked me to “criticize” her first webinar. Which I did with pleasure. There was 35 minutes worth of blah-blah, 20 minutes of content and 30 minutes of sales pitch… I would say it’s a formula to avoid. You must always lead with content.
Participants felt they had more information in 60–75 minutes than in a short 30 to 45 minute webinar.
The vast majority of webinars attract fewer than 50 participants.
Before you compare yourself, roll over and cry because you have not converted as many leads as you want, take the time to analyze your numbers. Choose one aspect of your stats you’d like to improve and work on that for the next webinar. It’s the best way to identify what works and what doesn’t.
Here’s a quick summary of the best practices for a successful webinar: hold your presentations on Thursday at 11:00 am, make sure the duration is between 60 and 75 minutes; be sure to have a regular presentation schedule and keep in mind that a majority of people prefer to watch the webinar replay.