A practice that really makes me uncomfortable has reached Quebec: the famous revenue promises to attract customers. When I teach the Business Start-Up program, it’s my responsibility to educate my students about this type of practice. It’s EASY to write on...
One of my favorite selling tools for coaching and consulting is unquestionably to offer strategic calls or the discovery calls. Call it what you want! It’s a very powerful tool, and it can bring a lot of value to the customer. This week I am telling you about...
We live in a world where everything can become public very quickly, under circumstances that will not be favourable to you. I do not want anyone to have to learn crisis management “on the job.” If one of your employees makes a mistake and makes inexcusable comments on...
If we’ve had the privilege of exchanging on the subject, you know that I am much more a person of “skills” than a person of “mindset.” That said, I am the first to train and try to become better every day. In my opinion, personal development is much...
BOOM. That, or dropping a ton of brick on your desk, it’s exactly the same thing. If one of your employees, of your collaborators reveals to you that she experienced a sexual assault, it is because she has great confidence in you. She entrusts you with her...
In the past few years, webinars have become one of the best ways to convert paid traffic into new customers. There are several formulas, you can use them for training purposes, for sale purposes or to onboard new clients. Sixty percent of the webinars are aimed at...
A long time ago, when I got started in recruitment, I had to create fake job postings every week to attract candidates. When working on temporary positions, we needed to have “ready to start” candidates in a short time, often the next day. I quickly...
Before you start shopping around, I would like to encourage you to ask yourself some questions. A CRM that no one uses in a business is a huge waste of time and money. In this article, I will discuss the processes you should try to automate, and we’ll look at the...
TRUE STORY: It was February 2002, I think. At the time, I was working as a debt collector. The manager who showed me the ropes had just left the company where I was working. Several days later, I told him that no matter where he went, I would be loyal to him and join...
On average, a recruiter spends less than ten seconds looking at a CV. Your task as a candidate is to capture that recruiter’s attention. Yes, I believe that “capture” is the right word. Your CV has to demonstrate what you can do, and at the same time it has to...